What are the latest trends in the hospitality industry? As we transition into the new post-pandemic world, we can easily say that hospitality will never be the same.
It’s no secret that technology will play a central role in getting to grips with new feeder markets through targeted marketing and optimizing distribution, to achieve sustained revenue and profit performance improvement.
Hospitality companies dramatically accelerated their digital transformations to adapt during the pandemic. This helped them pivot to new business models but also created new ways to engage with customers and added new revenue streams.
We predict that 2022 will be the year that metasearch engines, and we really mean Google, will make major strides towards leveling the playing field with the OTAs. Google has significantly expanded its offering for the hospitality industry. Guests can now easily book without leaving the platform, and hotels can advertise on a risk-free “no booking no fee” basis by opting for Pay Per Stay bidding instead of Pay Per Click.
Privacy & Cybersecurity
Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen.
With this trend on the rise, hotels are being forced to get smart about security. Property owners must do their research in selecting tech tools that provide multilayer security, data protection, secure transactions, and compliance with international payment and data privacy standards. Hotels must regularly host training to their staff on the proper way to handle personal information, comply with privacy regulations such as the GDPR, and change their access credentials regularly. The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessments.
The world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
Hoteliers are just starting to realize the potential of its guest data. Earlier this year, Revinate launched the hotel industry’s first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes.
The flexibility in freelance and gig work appeals to workers, so hotels can apply some of this to their own scheduling. Providing workers with a degree of latitude in the way they work will make for a more appealing workplace. With more individualized control for staff, mobile-optimized scheduling solutions foster trust and transparency across a hotel’s operations.
Our mobile solution uses location-based intelligence to monitor the arrival and departure of any staff member. The tracking of a staff member ends at the threshold of the location and is only used whilst they remain on the premises.
Alternatively, we have an RFID solution that invites the staff member to tap on entry and exit, effectively clocking in & out using their mobile handset. Both solutions have proved very effective and are in use with a number of major restaurant chains both here in the UK and in Japan. This is a fully scalable solution able to cater for the smallest of businesses with 1-10 staff all the way up to corporate organisations with 5000+ staff.
Try our TimeShift features for 30 days – Risk Free.